As editors our main goal is to find and tell a story from the hours of raw footage we receive. Some of these stories are best told with the words spoken and some better with the visuals accompanying them, but as with any story it's the way it is told that engages the viewer. As editors we have many tools in our arsenal to help elevate a piece and engage a viewer or draw their attention. And one such tool that is quite powerful, but sometimes overlooked when time is a factor, is the process of colour correction. You're piece is finished; the story told, the audio mixed, and you're either gearing up for or have finished the online. Regardless if the footage you're working with matches up and looks alright you're still going to want to properly balance the footage. If your footage has colour balance issues, you're definitely going to want to correct it. Even if you're on a deadline, a quick and dirty pass of colour correction goes a long way. I recently finished editing a Max mini on the history of Manitou Beach and the spa and didn't have a whole lot of time to focus on colour correction as the story had a deadline to be posted to the channel, so I had about an hour to colour correct a 10 minute piece. And even though it was quick and dirty, it makes a lot of difference.